Mass communication is among the most dynamic fields in Nigeria today. Communication as we used to know it, has drastically changed and evolved into another level. The world now circulates on ready-made information and it easy to see why the mass communication field is still among the most important and relevant career parts today.
The good news is, one rarely runs out of options with a Mass Communication degree. The sad part though, is that the take home for mass communication specialists in this part of the world can be a little discouraging, especially when compared with some other professions.
No doubt, mass communication as a field is a noble, fun and exciting; one of the reasons why the field will never be short of admirers. In fact, Mass Communication commands one of the highest numbers of students in many Nigerian universities today. The field is also very broad as there are a lot of different sectors under it.
For instance, Journalism and mass media are among the core aspects of mass communication. These sections can also be divided into other core segments that are also broad on their own. One thing is almost certain, you rarely get stranded as a mass communication professional and irrespective of the economic situation of the country, they will always be an industry that needs your professional input.
Curious about how much mass communicator professionals earn? You are in the right place. Here, we will take a critical look at how much mass communicators earn in several sectors.
How Much Do Mass Communication Professionals Earn in Nigeria?
Mass communication, as stated earlier, is one of the broadest, flexible and most dynamic profession in the world. It is not limited to journalism or mass media. In fact, there is a lot more to mass communication and it has an impact, directly and indirectly in our daily lives. One reason to be optimistic about this field though, is that the world today wouldn’t be where it is without it. This factor states the importance of mass communication to developing countries.
The amount these professionals are paid though does not necessarily collaborate with their undisputable importance to the society. Although some sectors pay mass communication professionals well, some others still pay not-so-good salaries, especially in the public sector.
Let us take a look at some aspects of mass communication and how much they pay as at 2018.
Journalism & Mass Media
Journalism is one of the most popular segments of mass communications. Over 50 percent of Nigerians that put in for the course aim to go towards this career line and rightly so, it is among the most productive and enviable career paths in that line. Although opportunities in this line are becoming limited of late, largely due to the number of graduates produced every year by Nigerian tertiary institutions, the pay in this field is still not so great compared to some other professions.
Journalists are paid between N30, 000 – N80, 000 for entry level in private sectors and can be increased depending on the company, experience and other factors. Government sectors though pay between N80, 000 – N120, 000 for entry level and increases based on year of experience and level.
Industries & Business
Mass communication professionals also have a place in various industries and businesses where they can function as media consultants, research analysts, information analysts marketing analysts, etc. The salary here is highly relative and depends on lots of factors which include the job position, level of experience, size and type of company and business, education qualification of the candidate among other factors. On the average, industries pay between N50, 000 – N100, 000 for entry level.
Mass communication professionals can also work in the education sector. They work as authors, writers, teachers and so on. The entry level salaries vary based on the kind of job. On the average though, entry level salary ranges between N15, 000 – N70, 000 for private sectors and N70, 000 – N120, 000 for Government sectors. It should be noted that only few private educational institutes pay more than the stated salary.
Media Marketing/Advertising/Public relation Specialist
This is another popular section of mass communication. They work as publicity directors, media managers, social media experts, graphic production specialists, etc. Their salaries are almost the same range as in industries and businesses. They earn between N70, 000 – N100, 000 in private sectors.
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