{"id":3686,"date":"2023-09-22T00:58:38","date_gmt":"2023-09-21T23:58:38","guid":{"rendered":"https:\/\/nigerianprice.com\/?p=3686"},"modified":"2023-09-23T15:18:32","modified_gmt":"2023-09-23T14:18:32","slug":"google-adwords-certification-costs-in-nigeria","status":"publish","type":"post","link":"https:\/\/nigerianprice.com\/google-adwords-certification-costs-in-nigeria\/","title":{"rendered":"Google AdWords Certification Costs in Nigeria (2024)"},"content":{"rendered":"
To date, Google Ads remain one of the most efficient and most used advertising tools when it comes to getting more traffic to websites, and generating leads. Apart from the fact that the Google Ad has attracted so many advertising personnel and users over the years, most of the businesses that use the advertising tool get over a hundred present return on investment on their Google Ad spend. With a lot still to learn about the use of the tool, it is helpful to earn the Google AdWords certification.<\/p>\n
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If you are looking to earn the Google Ads certificate, you are on the right page. Here, we will take a look at how much the certification goes for in Nigeria. We will also highlight the types of certifications available and the various examinations.<\/p>\n
Google AdWords certification, like many other professional certifications, comes in different types. Unlike many other certifications though, the various examinations to earn the certification cost the same amount. To earn the Google AdWords certification, the candidate has to take two examinations, each costing $50. Hence, the certification costs a total of $100, which equates to just over N80,000 (with an exchange rate of N800 per dollar). For each examination attempt, candidates are expected to pay $50 which equates to just over N40,000 (with an exchange rate of N800 per dollar)<\/p>\n
There are two main types of Google AdWords certification \u2013 Individual Google Ads certification and the Company Google Ads certification. Here, we will take a deeper look at both types and the differences between the two.<\/p>\n
There are various examinations under Google AdWords. It is always advisable though, for candidates to start with the Advertising Fundamental examination. The Fundamental examination tests the candidates\u2019 basic understanding of the overall concept of Google Ad advertising, ranging from Search Network all the way up to Display Network. \u00a0Here are some of the examinations under this certification.<\/p>\n
The Google Fundamentals examination covers some core parts including introduction to AdWords, Account Management, targeting Keywords, Ad formats, and many more. Also, topics like Campaign and ad group management, language targeting, location targeting, budgets, bidding, and performance management and monitoring will also be treated. Emphasis will also be placed on management and optimization, profitability and growth, and many other similar topics. The Fundamental examinations usually contain about 100 questions to be answered in 120 minutes. Candidates are expected to score a minimum of 85 percent to pass the examination.<\/p>\n
This is an advanced examination that covers core areas including understanding Ad formats, Ad and site quality management, using AdWords tools effectively, management and monitoring of performance and reporting, and many other similar topics. Also, the examination covers basic concepts of optimization of performance, AdWords API, and many other related topics. Just like in the Fundamental examinations, the Search Advertising Advance examination usually contains about 100 questions to be answered in 120 minutes. However, in this case, candidates are expected to score a minimum of 80 percent to pass the examination.<\/p>\n
The Display Advertising Advance Examination is another advanced examination conducted here. This examination tests candidates\u2019 knowledge in areas including management of display ads on the Google display network, management of display ads on YouTube, and management of display ads on mobile devices. Here, the examination usually contains about 100 questions to be answered in 120 minutes, just like with the Fundamental examination and the Search Advertising Advance examination. However, in this case, candidates are expected to score at least 700 percent to pass the examination.<\/p>\n
It should be noted that there are some other examinations that fall under this certification. There are other examinations like Video Advertising, Shopping Advertising, and Mobile Advertising. As already stated, a candidate must pass two examinations before they can earn the certification. Please check the preceding sections for the prices of these certifications.<\/p>\n
To date, Google Ads remain one of the most efficient and most used advertising tools when it comes to getting more traffic to websites, and generating leads. Apart from the fact that the Google Ad has attracted so many advertising personnel and users over the years, most of the businesses that use the advertising tool get over a hundred present return on investment on their Google Ad spend. With a lot still to learn about the use of the tool, it is helpful to earn the Google AdWords certification. If you are looking to earn the Google Ads certificate, you <\/p>\n","protected":false},"author":7,"featured_media":3687,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"jetpack_featured_media_url":"https:\/\/nigerianprice.com\/wp-content\/uploads\/2020\/09\/google-4297824_640.jpg","_links":{"self":[{"href":"https:\/\/nigerianprice.com\/wp-json\/wp\/v2\/posts\/3686"}],"collection":[{"href":"https:\/\/nigerianprice.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nigerianprice.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nigerianprice.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/nigerianprice.com\/wp-json\/wp\/v2\/comments?post=3686"}],"version-history":[{"count":3,"href":"https:\/\/nigerianprice.com\/wp-json\/wp\/v2\/posts\/3686\/revisions"}],"predecessor-version":[{"id":11103,"href":"https:\/\/nigerianprice.com\/wp-json\/wp\/v2\/posts\/3686\/revisions\/11103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nigerianprice.com\/wp-json\/wp\/v2\/media\/3687"}],"wp:attachment":[{"href":"https:\/\/nigerianprice.com\/wp-json\/wp\/v2\/media?parent=3686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nigerianprice.com\/wp-json\/wp\/v2\/categories?post=3686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nigerianprice.com\/wp-json\/wp\/v2\/tags?post=3686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}