Smartphones have grown to be the most important mobile gadget in the world today. With the usefulness, importance, and functionality of these mobile computers increasing by the day, many phone brands have erupted, releasing various high-tech phones. As far as smartphones are concerned, brand matters – apart from the class and swagger some mobile brands command, there is a sense of security and trust when you use some brands of smartphones.
While some smartphone brands have cemented themselves among the very best ever, some are still trying to make their way to the top in the industry. In this post, we will take a look at the top 10 most rated phone brands in Nigeria today.
Top 10 Mobile Brands in Nigeria
Do you want to know the top ten best phone brands in Nigeria? You are on the right page. This list is compiled based on these brands’ market value, customer satisfaction rate, sale rate and other similar criteria.
Arguably the biggest phone brand in Nigeria today, Samsung remains the market leader in the industry as it incessantly strives to improve product capabilities. Samsung broadened its market for mid-range smartphones to high-tech mobile phones and its 2019 exploit can only be appreciated.
Samsung is most popular for its Samsung Galaxy S-series smartphones. For its latest high-end phones, the brand partnered with Audio expert corporations including AKG and Dolby to offer their customers a high quality sound experience. Samsung had a market share of about 20 percent, which makes it the top in Nigeria and one of the biggest mobile phone brands in the world.
Apple is the closest rival to Samsung. Apple not only has one of the highest customer base in Nigeria in the smartphone world, it has developed a class for itself. Their products offer superior design and features, which have become more of a trademark brand across the globe.
It is amazing to see how the brand has maintained the quality of their products over the years with rapid technological developments and growing design approaches. Their latest iPhone series – Apple iPhone 11 and 11 Pro only shows their consistency in the market and will to be the very best in the industry.
The transition of Tecno mobile from an ordinary ‘China phone’ to a force to reckon with in the smartphone industry is amazing. Now rated among the most purchased smartphone brand in Nigeria, Tecno has experienced a significant upsurge in fortune thanks to their relatively affordable phones with highly rated features.
As at 2018, the brand held about 25% of market share in Nigeria. While the brand might not be among the best rated in the world, it has certainly found a huge market in Nigeria.
From the moment Infinix launched into the smartphone market in Nigeria, it was always clear they would be a real competition to Tecno. Owned by the same company that once owned Tecno, Infinix has been a revelation in the market since their grand introduction some years ago. Just like Tecno, they may not have the biggest of presence in the global space, but they largely rate among the most successful phone brands in Nigeria.
Huawei is the largest phone manufacturer in the world based in China. Apart from the fact that they have a huge presence across the globe, they are one of the most respected phone brands in the world.
Their exploit in Nigeria has been somewhat significant as well, with the brand recording a significant number of sales in 2018 through 2019. With their high-tech phones, the brand has set the expectations high for lots of other brands.
Xiaomi is one of the youngest smartphone brands on the list. Their flagship brands – Redmi and Mi series – have grown significantly popular in Nigeria today. Although they have significant presence in the global space, the country is beginning to embrace the brand with full arms. Thanks to their consistency, Xiaomi is competing with the very best brands and it will only be a matter of time before they get up there.
Remember when Nokia was the main phone brand in Nigeria! It is incredible to see how the brand has maintained steady reputation after so many years. Although their sale rate has significantly dropped, they still rank among the very best phone brands in Nigeria. Their massively successful Nokia 105 device was one of their highest selling in its category and the brand recorded significant revenue from that over the last year.
Gionee became popular in the Nigerian smartphone market some years ago. Their introduction of the Marathon series further boosted their popularity among smartphone fans. Their phones are among the best and most reliable in terms of battery capacity and efficiency. While they seem to have been gradually sniffed out of the market by strong competition, reports claim they still own about 5 -8% market share in Nigeria smartphone industry.
iTel may not be the most popular phone brand in Nigeria, but the brand makes the list, thanks to their exploit in the small phone market. Just like some other brands on the list, iTel appeals to fans mostly because of their products’ affordability. It is easy to conclude that the cheapest phones currently in the market are iTel phones.
Oppo is one of the new generation phone brands that is just getting its grip in the Nigerian market. For a brand that has already gained a rousing reputation in the global space, it is only a matter of time before it strikes its claim in the local scene. The Realme series remains one of their most popular in the local scene and expect more from this brand in the coming years.
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